Digital marketing Today

15 Essential Digital marketing tools for both on page and of page SEO: 1 https://www.google.com/analytics/ Google Analytics  lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications . 2 https://www.adwordsrobot.com/en/tools/ga-referrer-spam-killer    This tool helps you to filter out 797 spammy referrer domains from your Google Analytics. This only works with new data. 3 https://www.google.com/webmasters/tools/mobile-friendly/ This tool tests how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores. 4 https://developers.google.com/speed/pagespeed/insights/ This tool analyzes the content of a web page, then generates suggestions to make that page faster.  5   https://answerthepublic.com/ If you want to know what questions your target audience types into Google, just pop the keyword into Answer the Public and you’ll get a

By Definition: A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.  Keywords plays a vital to your site’s SEO. Keywords are the cornerstone of your entire SEO campaign. Without the right keywords, your SEO structure has no foundation and will get you nowhere. Understanding keyword density is one step to leveraging your website’s on-site optimization. Q:        What Should Be the KeyWord Density?? Ans:     3%              ie. Use 3 keywords behind 100 words for standard SEO. Q:        Where to put KeyWords?? Ans:     Insert KeyWords in: ·          <title> tag(s). ·          <meta name="description">.   ·          <meta name="keyword">

On-Page SEO: Involves providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.  1 Crawl Your Site 2 Do an SEO Audit and Define Your Site Architecture 3 Update URLs, Page Titles, and Meta Descriptions 4 Establish a Value Proposition 5 Define Your Target Audience 6 Plan New Page Titles and more… Off-Page SEO: Involves link building, increasing link popularity by submitting open directories, search engines, link exchange, etc. 1 Social Bookmarking the sites. 2 Regular Press Release. 3 create quality inbound links 4 Social Media Engagement. 5 Blog Directory Submission 6 Forum Submission 7 Video Submission and more... Also There Are Two Techniques of SEO namely: 1 Black Hat SEO 2 White Hat SEO 1 Black Hat or Spamdexing:  The SEO tactic is considered as Black Hat or Spamdexing if it has the following features: Attempt for ranking i

1 Search Engine Optimization (SEO) 2 Pay Per Click Advertising (PPC) 3 Public Relations (PR) 4 Social Media Marketing. 5 Content Marketing. 6 Affiliate Marketing. 7 Viral Marketing. 8 Influence Marketing. See following image describes more..

 In recent years the world has shown a paradigm shift from analog to digital. More and more people are grabbing all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. We ask why Digital Marketing is so important. The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us have a look and understand the importance of digital marketing.