Importance Of Keyword In Digital Marketing.

By Definition:

A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive. 

Keywords plays a vital to your site’s SEO. Keywords are the cornerstone of your entire SEO campaign. Without the right keywords, your SEO structure has no foundation and will get you nowhere. Understanding keyword density is one step to leveraging your website’s on-site optimization.

Q:        What Should Be the KeyWord Density??

Ans:    3% 

            ie. Use 3 keywords behind 100 words for standard SEO.

Q:        Where to put KeyWords??

Ans:    Insert KeyWords in:

·         <title> tag(s).

·         <meta name="description">. 

·         <meta name="keyword">.

·         <h1> or other headline tags.

·         <a href="http://yourcompany.com">keywords</a> link tags.

·         body copy.

·         alt tags.

·         <!-- insert comments here> comments tags.

·         URL or website address.

Q:        How to find KeyWords??

Ans:    To Find Appropriate Keyword Use:

·         The potential words people would use to find your product or service.

·         Using an online tool such as Google Keyword Tool.

·         By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters

·         Keyword tags on competitor’s websites.

Q:        Is Keyword Spamming Effective for SEO??

Ans:    Yes is give result instantly. BUT ?

·         It is not long time.

·         When It found spamming to the search engine then your ultimate SEO affects very badly.

·         Since use appropriate keyWords for SEO.