Digital marketing Today

Here I’m listing few of the tools which makes your task simpler and faster:  If you need to analyse the websited on daily basis then you must have the extensions installed on your browser. The browser may varies depending upon your choice but im considering mostly used 1 Chrome and 2 Mozila firefox The few of extensions listed below: 1 Open SEO stat: Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages and more. ·          Chrome extension ·          Firefox ectension This somewhat looks like... 2 SEO Minion : The SEO Minion   helps streamline your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and Location specific searches. 3 Google cache : Google cache is a  chrome  browser  extension  that allows the user to view a  cac...

The Market research is any organized effort to gather information about target markets or customers . It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is one of the main factors used in maintaining competitiveness over competitors . Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. The market research reports helps the business to take better decisions for their successful future planni...

The Google said that:  "Creating one great site instead of multiple microsites is the best way to encourage organic growth over time...      Making the light change makes a big impact on your site performance / SEO.  According to Google’s first point is that often with large sites, making small changes can make a big impact and return when it comes to search rankings. Google plotted the growth of one of the 7,000 websites, the  Google My Business  marketing site, showing how adding canonicals, hreflang to their XML sitemaps, and improving their metadata all resulted in gains in their organic traffic in search.     Prominent online marketing publications cover Google updates once every few months, when they make a significant enough change for SEO professionals to sit up and take notice. But in fact, Google is making subtle tweaks to its algorithm constantly—often multiple times a day.     ...

The term PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. For boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). One can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad to your website.

Keyword stuffing(Spamming)  is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or .The repetition of words in meta tags may explain why many search engines no longer use these tags. backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being banned or penalized on major search engines either temporarily or permanently Many major search engines have implemented algorithms that recognize keyword stuffing, and reduce or eliminate any unfair search advantage that the tactic may have been intended to gain, and oftentimes they will also penalize, demote or remove websites from their indexes that implement keyword stuffing.

Focus on the keyword that gen leads not to rank only For Competitor analysis hit below links: https://buzzsumo.com/  https://ahrefs.com  go for google search console popular pages 30 DAYS REQ TO ANALYSIS RESULT FROM GOOGLE   Increase the traffic as Google algorithms are identifying the sites where the user are returning/ revisiting... Use actionable words like biggest SEO company, Indian SEO company etc..  Go for the keywords which have the 5000 clicks/mo     Use Google search console 1.5 % ctr use that. And finally, last but not least  note one thing gain SEO in Not a One day Process...

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