Explains Google’s Own Company's Approach to SEO

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The Google said that:  "Creating one great site instead of multiple microsites is the best way to encourage organic growth over time...
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  • *     Making the light change makes a big impact on your site performance / SEO. According to Google’s first point is that often with large sites, making small changes can make a big impact and return when it comes to search rankings. Google plotted the growth of one of the 7,000 websites, the Google My Business marketing site, showing how adding canonicals, hreflang to their XML sitemaps, and improving their metadata all resulted in gains in their organic traffic in search.
  •     Prominent online marketing publications cover Google updates once every few months, when they make a significant enough change for SEO professionals to sit up and take notice. But in fact, Google is making subtle tweaks to its algorithm constantly—often multiple times a day.
  • *      Further changes, Google dropped support for the news Meta tag and the standout tag and Editors’ pick in Google News was big for publishers. Google’s various efforts around dynamic rendering and lazy loading content and photos is an effort you’ve seen a lot around with JavaScript SEO in 2018 and will continue through 2019.

  • *      The Google My Business is the control panel for local SEOs and business owners to manage their local listings in Google Maps and Google search. Recently, Google vastly updated the Google My Business mobile apps to let business owners update and manage their listings on the go. Google added more “insights” data, analytics, to the portal including branded searches, more query data, and even created an Agency dashboard for local SEO agencies.

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